INDUSTRY:
Digital Learning / EdTech
CLIENT:
p-didakt
SERVICE:
Art Direction, Consulting, Research, Script, Storyboard, Illustration, Animation
Charting a new course for a brand.
.about
P-didakt needed a corporate video to introduce their services at a major industry trade fair and on their website — one that would work without narration or subtitles, so it had to communicate visually and immediately.
.challenge
The task was to represent three abstract services — consulting, qualification, and content — in a way that felt fresh and eye-catching for a trade fair booth, while staying true to p-didakt's existing brand identity.
.approach
Rather than jumping straight into animation, I started with strategy: understanding P-didakt's three core services and how to represent them in a way that felt both fresh and true to their existing brand. Together, we developed a visual metaphor — paper boats travelling down a river — that let each service become its own "stop" along the journey, making an abstract offering tangible and memorable.
.testimonial
How does one create something new while strengthening familiarity with an existing brand? Natalie accomplished this effortlessly with our corporate film. She has an exceptional sense of what works — and where to question guidelines and provide impulses. Add clear processes, on time and within budget, always cheerful under pressure. We are fans.
Jasmin Hamadeh
Consulting and Organizational Development
