INDUSTRY:
Human Rights & Education
CLIENT:
p-didakt, on behalf of GIZ's Human Rights Programme
SERVICE:
Art Direction, Concept, Storyboard, Illustration, Animation, Localization
Creating safer spaces.
about.
As part of a free global learning platform on digital literacy, this trailer needed to introduce a module on recognizing and countering online gender-based violence — a sensitive topic aimed at a diverse, worldwide audience.
.challenge
The project came with an existing style guide from earlier modules in the series. My task was to adapt that established visual system for a more serious subject, without breaking consistency with the rest of the series — striking a balance between the playful 2D style of the platform and the gravity of the topic.
.approach
To make the video work for a truly global audience, I also produced subtitles in five additional languages (Arabic, French, Portuguese, Spanish, and Swahili) — extending the project beyond a single deliverable into a scalable, multi-market asset.
.testimonial
We worked with Natalie for the first time and it was a fantastic experience. She immediately understood the brief, contributed strong creative ideas, and collaborated openly throughout the process. Beyond her creativity, she is reliable, kind, and simply great to work with. If you’re looking for a professional and effective Motion Designer, we can highly recommend Natalie.
Melanie Lahmann
Project Management & Communication
